Overview
#EstamosJuntas (We are Together) was a month-long campaign accompanying the conversational podcast De Esto No Vivimos. The campaign drove awareness and conversation around the International Day for the Elimination of Violence against Women on Nov 25th, 2020.
Our role
A powerful movement in itself, the task of creating a campaign identity for this delicate topic required subtly. We sought to create a mobilizing visual that celebrates womanhood and gives a sense of a powerful online community of women standing up with one another.
Accomplishments
1. Create the campaign identity, visuals, color palette, graphics, messaging and typography.
2. Produce short animated videos and gifs for more engaging content
