Overview
Hyro is an adaptive communication platform offering conversational AI solutions. They recently partnered with us to prepare a lead generation report that launched to garner traffic, alongside a major news media release.
Our role
We were tasked with adapting a Hyro's 40-page raw text report into a digital document that was easy to read, engaging, and gave value to both Hyro and its readers. It needed to be printable.
Accomplishments
1. Learned the topic (conversational AI) enough to be able to make strategic recommendations throughout the text
2. Optimized content flow & identified opportunities for graphs, illustrations, CTA & in-doc navigation
3. Designed a versatile report skeleton for a lead generating landing page
Navigation
We wanted to identify elements that can help readers navigate within the document. An example was using Hyro's industy-specific colour codes in the report, and making the table of contents interactive.
We also came up with a quote-generating call to action at the end of each chapter which when clicked, sends readers to get in touch on Hyro's website.
